Editor's Letter: We're Shifting With the Times
Editor, Maria Collinge, introduces the bolder, braver and zeitgeisty vision of the new Female Invest magazine
When the world rapidly changes, it causes people to reflect, rethink and reimagine. That’s what’s happened at Female Invest, which has undergone its own process of reconceptualisation – who it wants to be, who it’s set out to serve and the vision it’s building for the future. This very evolution is driven by the women Female Invest represents and who we’ve proudly witnessed as demanding more for themselves and the collective. With a surge of women rebelling against the norm comes a new magazine – please welcome The Female Editorial.
Born alongside our rebrand, The Female Editorial is a bolder and braver magazine that welcomes a wide spectrum of voices into one unified and liberating space. It’s designed to question and interrogate through research and interviews, and is driven by expert opinion and lived experiences. Every woman comes with her own story for others to learn from, which is why we’re creating a space where they can be openly shared. This is what the next phase of our magazine is guided towards all with one goal: empowering anyone who comes into direct contact with it.
This is something I acknowledged our previous magazine lacked. It might have been packed with educational explainers that complemented our learning material, but it was restricted in its ability to connect, mobilise and empower women worldwide. We pride ourselves on being educational and that will remain the core of who we are. But Female Invest is more than that – it’s an inspiring movement for long-lasting change. Was that reflected in our magazine content? Unfortunately not. Something needed to change.
That’s why over the past few months, I’ve been challenging my own thinking and what it means to bring a more diverse and inclusive approach, both in the content we produce and the voices that are shared. With a global community of women across 95+ countries, it was time for Female Invest to shake up its output and elevate its messages. And with a rebrand upon us, a brand new approach to our storytelling was inevitable. The next chapter? Out with the old and in with the new.
“The next phase of our magazine is one that’s shifting with the times, and has its hand on the pulse of emerging conversations”
The Female Editorial now brings readers a whole assortment of content beyond educational explainers. We’re making it our commitment to bring regular stories, news, interviews, guidance, tips and research to elevate the conversations around women and finance. Power-packed with expert knowledge, we’ll bring some of the most empowering women within the financial space to provide their expert know-how. We’ll also share the stories of members, where diverse voices are heard and lessons are shared.
With fresh and exciting formats, the next phase of our magazine is one that’s shifting with the times, and has its hand on the pulse of emerging conversations. Stretching beyond the financial, those conversations will span from investing and personal finance, to career, entrepreneurship and advocacy.
So why move beyond the financial you might ask? Because as we’ve become a more significant player in our field — or at least one that cannot be overlooked — we’ve learnt that we have a responsibility to speak up on the other issues surrounding the community and beyond. We’re broad in our outlook, and zeitgeist in our approach.
After setting my vision for the magazine, it’s been my mission to elevate the look of our editorial in line with our rebrand in a way that’s impactful for readers. And what an exciting journey it’s been! The past few months has been a mindful process, deciding what to remove and what to keep. What to improve and how to improve it. Whose voices to share and how to share them.
The team and I have revisited and refined old content, conceptualised new ones, carried out interviews and will continue in our pursuit for rich content readers can resonate with. Because the truth is, there’s an art to good storytelling. From the words used and to the visual outlook, every article has received the care and attention it deserves to motivate and inspire.
So now it’s over to you. Take a look round, get a feel for the new look, get a taste of what’s coming and keep your eyes peeled daily for fresh and on-the-pulse content. We’re excited for the journey ahead and for all the people we can touch along the way.
The next chapter is here and we’re excited for you to be part of the story with us.
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